ONE PLAYGROUND ORIGIN

Starting from humble beginnings as a small bootcamp in Surry Hills, today, we are a national brand on a mission to “Inspire Change” in the Global Fitness Industry.

In March 2023, Fitness Playground became One Playground. This change represents our move beyond fitness and aesthetics to become an all-encompassing Playground for health and fitness.

ONE PLAYGROUND PHILOSOPHY

We believe that Gyms must get better at taking care of their members. Our philosophy is “If we take care of our staff, they will take care of our members”.

This philosophy has been a critical driver of One Playground's growth and our people's development over the past 11 years. It has led us to grow to a team of over 400 across six locations, and we are proud to be consistently recognised as one of Australia's best places to work.

Our accolades include being rated Top 50 Places to Work in Australia, 2019 & 2020 Employer of Choice Award, AFR Best Places to Work, 2021, FITSummit Boutique of the Year 2022 and 2023, and 2024 ABA100® Winner for Training Excellence.

WHAT ARE WE?

At One Playground, we are committed to creating the best gyms, not the most gyms.

We are a new kind of gym, a ‘super-boutique’, giving members complete access to a ‘one-stop-shop’ of fitness and wellness.

Our mission is to defy expectations by offering award-winning designs, fostering connected communities, providing a wide range of classes, and employing exceptional individuals who are passionate about what they do.

Alongside our purpose to “Inspire Change”, One Playground has a strong set of 6 core values.

We are “One Team”, of “Great Humans”, who get “Better Every Day”, working on “Mastering Our Craft”, so we can “Design the Future” and, most importantly, “Do Cool Sh*t!”

If this sounds like a workplace culture that resonates with you, we would love for you to apply to join the team.

THE ROLE

The Content Creator will execute One Playground’s short-form content engine end-to-end, with an initial focus on TikTok. This is a hands-on, high-output role responsible for ideation, filming, editing and publishing platform-native short-form content that builds audience, drives engagement and strengthens brand awareness.

Working across clubs, events and activations, this role blends creativity with speed, platform instinct and performance awareness to deliver consistent, culturally relevant content.

YOUR RESPONSIBILITIES

Short-Form Content Creation (TikTok-Led)

• Ideation & Planning: Develop content concepts aligned with brand priorities and platform trends.
• Production & Editing: Film, edit and publish 8+ content pieces per week.
• Hook & Retention Optimisation: Craft strong hooks, pacing, captions and on-screen text to maximise watch time, saves and shares.
• Content Mix: Produce entertaining, brand led and value driven videos.
• Platform Publishing: Post directly to platform with platform-specific optimisation.

Events, Activations & Community Moments

• Event Coverage: Capture content across launches, pop-ups, activations and community moments as required.
• Content Repurposing: Turn event footage into multiple pieces of content including pre-event hype, live coverage and post-event recap.

Front & Behind the Camera

• On-Camera Presence: Confidently appear on camera when required.
• Direction & Filming: Film coaches, staff and members (where appropriate) and direct simple, engaging shots.

Channel & Community management

• Community Engagement: Respond to comments, engage with viewers and identify comment-led content opportunities.
• Performance Tracking: Monitor views, watch time, saves, comments and follower growth.
• Iteration: Use performance insights to refine future content direction.

Creative Collaboration

• Cross-Functional Coordination: Work closely with internal teams to align content with campaign and brand priorities.
• Talent Coordination: Collaborate with coaches, sales staff and club teams to capture key moments and talent.
• Launch Support: Create content that drives awareness and momentum for new club openings.

Flexibility & Initiative

• Proactive Creation: Identify and execute new content opportunities.
• Adaptability: Confidently shift between reactive trend-based content and structured brand messaging.

ABOUT YOU

To excel in this role:

• You genuinely love health, fitness & wellness.
• You're professional yet personable, communicating clearly and confidently.
• You get TikTok and short-form video, with a gut instinct for what performs well.
• You're comfortable on both sides of the lens, starring or setting up the shot.
• You're an iPhone whiz and a fast, clean editor, ideally a pro with CapCut.
• You're reliable and consistent, able to keep up a steady, weekly content output.
• You're organised, proactive, and flexible, comfortable working across different locations.

As a bonus: You have around two years of experience in content creation or social media, but passion is what matters most.

WHAT IS IN IT FOR YOU:

• Work in a world-class gym environment like no other.
• Free gym membership & access to every One Playground location.
• Join a company that’s going through rapid growth.
• A clearly defined career progression plan to accommodate your ambitions and development.
• A workplace where you can make an impact and grow, professionally and personally.

For us it doesn’t matter if you have less experience or more; what matters is alignment with our culture, having a passion for what you do and growing with the business in a meaningful and impactful industry.

If this excites you, apply with your resume and a short cover letter telling us why this role is the right fit.

Application closes on 4th April 2026.

You can also take a tour on our website here: https://oneplayground.com.au/careers/